Vivek Shukla heads GCC for marketing, brand and communication (driving strategic growth and marketing) for Aster Clinics and Hospitals as a General Manager. Prior to this, he created and led a boutique healthcare consulting firm – Vivek Shukla & Associates [VSA] from 2002 to 2012. The firm served 53 clients in 7 countries.  In this period, he widely professed the concept of Strategy, Leadership and Brand Management in the healthcare sector in India and abroad. Post his MBA from a premier institute in India in 1998, he took over the reins of his family-owned 30-bed hospital. He was driving that business alongside his consulting practice till February 2012. Vivek Shukla has spoken at several healthcare management conferences spreading across 18 countries and has trained more than 2000 healthcare professionals through numerous indigenously-designed workshops. Vivek Shukla has written over 100 published articles. His vast repertoire of articles on healthcare management [published in many leading industry magazines and journals] has been released as a book called “Perspectives – On Business of Healthcare”. Very recently, Vivek Shukla was conferred an inclusion in the 100 Most Influential Marketing Leaders at the World Marketing Congress. He has an experience of over 18 years and his role in the industry has been of leading large teams, driving strategy, using his expertise in marketing and brand management, and grooming future leaders.