Wim Vandenhouweele was born in Belgium, studied Sports-physiology at University Ghent, Belgium, Marketing at EHSAL Brussels, Belgium and IEP at INSEAD, Fontainebleau, France. After joining MSD/Merck Belgium in 1983, he has worked also in MSD Netherlands, MSD China and Merck’s global headquarters in the US, in sales, country, regional and global marketing, strategy, PPP and commercial operation roles. Since 2012, he is Executive Director, Emerging Markets Commercial Innovation. He is based in the US (New Jersey) and responsible for leading all Emerging Markets commercial innovation projects and working directly with regions and countries to drive world-class commercial innovation and foster innovation mind-set in emerging markets.