Wooed by dynamics in the leading online shopping and selling destination in Southeast Asia, Yoke Ping joined Lazada 2 years ago as Executive Vice President, Head of Group Finance. Starting her career in a Big 4 public accounting firm and transiting from brick and mortar industries to e-commerce, she steers the young finance organisation through challenges unique to the e-commerce environment with recognition of importance of systems, processes and controls to keep up with the exponential growth. Yoke Ping is part of a team that is instrumental to the successful integration for the finance function of Lazada and Alibaba, following the latter’s investment in 2016.