Chairman & Creative Officer
FITCH, United Kingdom
Tim steers FITCH’s global creative output and culture, and FITCH’s work is characterised by his belief that design is more than just an elegant coming together of beauty and utility. It can, should and must enhance people’s lives.
This idea is more than just a creative principle. It’s a commercial imperative - a practical, highly profitable approach to design and brand consultancy that has had a significant impact on a variety of clients, from Hilton, to Microsoft, to John Lewis. It informs what they look like, how they behave, how they perform and how much they’re loved by their customers.
In the 33 years he’s been at FITCH, Tim has been awarded for his work with the likes of LEGO, McLaren, and Harrods. He has also been a judge and advisor for a number of awards and industry bodies, including D&AD’s International Advisory Board. Tim was awarded as a Retail Design Luminary by design:retail in 2015. He is also currently a course mentor on the BA for Interior Architecture & Design at the University for the Creative Arts (UCA).