Human Resources

Unlock these 5 business opportunities with video working

Published 5 February 2020

In today’s changing world of work, video is a key tool for connecting people, places and spaces, and bringing people together to do their best work.


Elmer de Klein
Sales Manager CEE/NL

Today, more people than ever are demanding the right to work remotely at least some of the time. According to Zapier, 74% of US knowledge workers would resign from their current position if it meant more opportunities for remote work.

While offering remote work can feel like an obligation or even a burden for organizations, the right tools can provide great business opportunities. Video meetings can take remote working to a new level, bringing you face-to-face with the people you’re collaborating with. It can empower your people and improve the way your business operates.

Read on for five of the top business benefits video meetings could unlock for you.

1. Get the best person for the job, not the nearest

With video meetings, you’ll no longer be restricted to recruiting from your immediate geographical area. You’ll gain access to the best prospective employees, freelancers and suppliers, so you can find someone truly suited to the task at hand, rather than compromising on someone within commutable distance.

Video meeting solutions can add value right from the beginning of the process by improving the recruitment experience with prospective candidates, allowing more natural conversations and enabling two-way content sharing, for example. Once they’re on board, your remote workers will be able to collaborate easily and effectively as part of the team, wherever they’re located. .

2. Gain fresh perspectives, and a more diverse workforce

Video working also opens your organization to great employees who don’t want to work traditional office hours, including people with family responsibilities, or someone looking to embrace home working. If your organization can accommodate a more diverse workforce, you’ll benefit from new points of view and fresh ideas.

3. Make faster business decisions

Your organization might already be geographically dispersed. Maybe you have multiple offices across the country, or even the globe. Video meetings can connect teams wherever they happen to be and help them progress faster. Travel takes time, but dialing into a video meeting can happen in seconds. Content sharing means you can have an answer to your question from any collaborator instantly, and quickly put that information into practice.

4. Make your budgets go futher

Airfare and accommodation are among the obvious savings associated with remote working. But video meetings can also help you optimize your real estate budget. With fewer workers regularly attending the office, you can replace permanent desks with a smaller number of hot desks, reducing the required space.

And with more people seeing the benefits of video-based collaboration, large conference rooms are increasingly being tied up with smaller groups or huddles. With a cost-effective video solution for smaller spaces, many organizations are choosing to reformat their meeting spaces more cost effectively, for example by dividing a conference room into a number of smaller video-enabled huddle spaces.

5. Reduce your environmental footprint

Savings through video conferencing can benefit not only your bottom line, but also your environmental footprint – and that’s an important goal for many enterprise organizations today. Let’s look at the examples in point four. Airfare is certainly costly, but it also has a big impact on emissions: an economy class flight from London to New York emits more than half a ton of CO2 per passenger. By reducing travel, you're reducing emissions for your organization as well as reducing costs. On top of lowering your real estate spend, having a smaller permanent office with hot desking, saves energy too - there's less space to light and heat, and less infrastructure to maintain.

Greater environmetal responsibility can even bring increases in revenue and success for your organization. Environmental credential holds increasing sway not only in the decision-making process for customers, but also for prospective employees.


18 - 20 March 2020
Berlin, Germany